Age Group:
AdultsProgram Description
Event Details
Course 1 – Starting a Business on a Small Budget
Suggested attendees: individuals who are thinking about starting a new business.
- Basics of setting up a business
- Legal entity structures – Sole proprietor, Partnerships, Sub Chapter S, LLC and others
- Paying taxes
- Keeping financial records
- Insurance
- Business Plan introduction
- Marketing basics
- Financing a business
Course 2- Franchising: In Business for Yourself but Not y Yourself
Suggested attendees: People who are thinking of starting a new business.
- Comparison to starting a business from scratch
- Overview of franchise industry
- Explanation of franchising arrangement
- Types of franchising arrangements
- Funding
- Tools to help select the right franchise
- Steps on evaluating a franchise
Course 3 – Why and How to Prepare a Business Plan
Suggested attendees: People who already have a small business and others who are starting a new business.
- Components of a business plan – what needs to be included
- Start up costs
- How to prepare a budget
- Cash flow projections
- How to use a business plan to get financing
- Walk through an example
Course 4 – Learn Marketing Strategies that Lead to Greater Sales
Suggested attendees: People who already have a business and others who are starting a new business.
- Developing a marketing plan
- Performing market research
- Pricing
- Advertising and promotion
- Internet marketing
- Tracking results
Course 5 – Build Your Business Using Social Media
Suggested Attendees: People who already have a business and others who are starting a business.
- Review of 5 most popular social media networks
- Benefits of using each social media network
- How other businesses are using social media
- How to tell which networks are right for your business
- What kind of content to create and post
- How to tell if content is working
- Why social media and email marketing must be used together
Course 6 - Email Marketing Strategies to Grow Your Business
Suggested Attendees: People who already have a business and others who are starting a business.
- What Email Marketing really is (and isn’t)
- What Email Marketing can do for your business
- Five steps to harness the power of the inbox
- Grow a healthy list
- Create great content
- Customize mobile friendly template
- How to get emails opened
- Tracking your results
Course 7 – Understanding the Financial Numbers of Your Business
Suggested Attendees: People who already have a business and others who are thinking of starting a new business.
- What is Accounting & why it is key
- Balance Sheet, Profit & Loss Statement, Cash Flow Statement
- Key Bookkeeping Accounts
- Setting Up Business Finances
- Financial Budgets & Forecasts
- Tips for Good Financial management
Course 8 – Essentials of Funding Your Business
Suggested Attendees: People who already have a business and others who are thinking of starting a Business
- Necessity for a well written Business Plan
- Funding options
- Trials and Tribulations of Startup Funding
- Optimal Funding and Your Startup
- Ultimate Goal of Profitability and Success