SCORE Small Business Workshops: Course 4: Marketing Strategies (In Person)

Program Type:

Educational, Jobs & Careers

Age Group:

Adults
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This event is part of a series. Visit the first event in the series to register.
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Event Details

Course 1 – Starting a Business on a Small Budget

Suggested attendees: individuals who are thinking about starting a new business.

  • Basics of setting up a business
  • Legal entity structures – Sole proprietor, Partnerships, Sub Chapter S, LLC and others
  • Paying taxes
  • Keeping financial records
  • Insurance
  • Business Plan introduction
  • Marketing basics
  • Financing a business

 

Course 2- Franchising: In Business for Yourself but Not y Yourself

Suggested attendees: People who are thinking of starting a new business.

  • Comparison to starting a business from scratch
  • Overview of franchise industry
  • Explanation of franchising arrangement
  • Types of franchising arrangements
  • Funding
  • Tools to help select the right franchise
  • Steps on evaluating a franchise

 

Course 3 – Why and How to Prepare a Business Plan

Suggested attendees: People who already have a small business and others who are starting a new business.

  • Components of a business plan – what needs to be included
  • Start up costs
  • How to prepare a budget
  • Cash flow projections
  • How to use a business plan to get financing
  • Walk through an example

 

Course 4 – Learn Marketing Strategies that Lead to Greater Sales

Suggested attendees: People who already have a business and others who are starting a new business.

  • Developing a marketing plan
  • Performing market research
  • Pricing
  • Advertising and promotion
  • Internet marketing
  • Tracking results

 

Course 5 – Build Your Business Using Social Media

Suggested Attendees: People who already have a business and others who are starting a business.

  • Review of 5 most popular social media networks
  • Benefits of using each social media network
  • How other businesses are using social media
  • How to tell which networks are right for your business
  • What kind of content to create and post
  • How to tell if content is working
  • Why social media and email marketing must be used together

 

Course 6 - Email Marketing Strategies to Grow Your Business

Suggested Attendees: People who already have a business and others who are starting a business.

  • What Email Marketing really is (and isn’t)
  • What Email Marketing can do for your business
  • Five steps to harness the power of the inbox
  1. Grow a healthy list
  2. Create great content
  3. Customize mobile friendly template
  4. How to get emails opened
  5.  Tracking your results

 

 Course 7 – Understanding the Financial Numbers of Your Business

  Suggested Attendees: People who already have a business and others who are thinking of starting a new business.

  • What is Accounting & why it is key
  • Balance Sheet, Profit & Loss Statement, Cash Flow Statement
  • Key Bookkeeping Accounts
  • Setting Up Business Finances
  • Financial Budgets & Forecasts
  • Tips for Good Financial management

 

 Course 8 – Essentials of Funding Your Business

 Suggested Attendees: People who already have a business and others who are thinking of starting a Business

  • Necessity for a well written Business Plan
  • Funding options
  • Trials and Tribulations of Startup Funding
  • Optimal Funding and Your Startup
  • Ultimate Goal of Profitability and Success